Caught in the Study Web - Cybernaut - Every
every.to · 5,257 words · saved by 1 readers
Exploring Gen Z’s Ambitious and Anxiety-Fuelled Pursuit of Straight A’s Across YouTube, TikTok, Discord, and Twitter
In late 2020, a 10-hour loop of a song from Mario Kart titled “Coconut Mall” started blowing up on Youtube. Initially uploaded as a joke by Gliccit in 2017, the video never saw more than 39 views a day in that calendar year. But on October 29, 2020, “Coconut Mall” was viewed 39,959 times. As of late April 2021, the video has been played for a collective 478,941 hours. Why did a relatively obscure video featuring a song from 2008 MarioKart Wii get such a significant traffic boost? The “Coconut Mall” video exploded when it got pulled into what I call Study Web. Study Web is a vast,…
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