Value-first-then-price-2e_2022.pdf
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Praise for the second edition “A ‘must read’ for any B2B marketer. These seminal cases not only illuminate the essentials of value based business marketing, but with detailed examples show you how to implement a value based approach in the turbulent world of today’s business market. Real, Good, Practical stuf from professionals who’ve done it.” Ralph A. Oliva, Director, Institute for the Study of Business Markets and Professor of Marketing, Smeal College of Business, Penn State University, USA “By combining an impressive list of expert analysts with…
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