How repositioning a product allows you to 8x its price

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Pricing is much more about positioning and perceived value than it is about cost-analysis and unconvincing ROI calculators. Let’s see how repositioning can result in a much higher price for the same product. You’ve created a marketing tool called DoubleDown that doubles the cost-efficiency of AdWords campaigns. You heard that right folks—as a marketer, you can generate the same impact, the same number of conversions, the same quality of sales leads, but with half your current ad-spend. Wonderful! Who doesn’t want higher ROI. What can you charge for this tool? Well, the customer will save a certain amount of money on ad-spend; surely you cannot charge more than that. Let’s say you can charge 25% of the savings and still find many willing customers. Here’s what your sales pitch looks like to a customer who spends $40,000 per month on AdWords: Great deal! The VP of Demand Gen will be able to boast to the CMO that she saved the company $15,000/mo even after paying for DoubleDown, and you’r

How repositioning a product allows you to 8x its price by Jason Cohen on June 5, 2018 You can charge much more than you think, if you reposition your value-proposition. Here’s how. source Pricing is much more about positioning and perceived value than it is about cost-analysis and unconvincing ROI calculators . Let’s see how repositioning can result in a much higher price for the same product. You’ve created a marketing tool called DoubleDown that doubles the cost-efficiency of AdWords campaigns. You heard that right folks⁠—as a marketer, you can generate the same impact, the same number of co

How repositioning a product allows you to 8x its price

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