Willem on X: "Three Weeks to Print: Base Pace in Action" / X

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To view keyboard shortcuts, press question mark View keyboard shortcuts Messages Home Explore Notifications Messages Grok Communities Premium Profile More Post Lyna Kim @hlynakim Article See new posts Conversation Willem @vanlancker Three Weeks to Print: Base Pace in Action 3 12 24 15K “I haven't personally watched anyone else's launch video in the last month or two… But, a newspaper… an Americana feeling newspaper article, a call to arms to the best people you know. Given out at events, shared online… that could really work” About a month ago, the Base (@basepowerco) creative team and I sat down for a regular check-in to discuss the Series C announcement. The goal was clear: focus on one audience, prospective hires. Ideas flew around, another hype video (the Series B video had performed well), a founder interview, standard playbook stuff... Then inspiration struck from Maya (who interned for the company this summer and recently joined full-time as a designer): "What about producing an

“I haven't personally watched anyone else's launch video in the last month or two… But, a newspaper… an Americana feeling newspaper article, a call to arms to the best people you know. Given out at events, shared online… that could really work” About a month ago, the Base (@basepowerco) creative team and I sat down for a regular check-in to discuss the Series C announcement. The goal was clear: focus on one audience, prospective hires. Ideas flew around, another hype video (the Series B video had performed well), a founder interview, standard playbook stuff... Then inspiration struck from…

Willem on X: "Three Weeks to Print: Base Pace in Action" / X

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