What should we ship?

rauno.me · 6,114 words · saved by 3 readers

In October, together with Glenn, Henry, and Alasdair, we shipped a new homepage for Vercel. Our north stars for the design were performance, constraint in visual flair, and opportunity for bridging different pages aesthetically. Yet, I wouldn't describe the page as minimal as we made use of different motifs like grid lines and pixelation, but rather an exercise in constraint and tranquil beauty. For instance, if an animation or interaction didn't perform well, felt pompous, or out of rhythm relative to the page, we didn't build it. We anticipate conceptually trivial elements of an interface to gratuitously entertain and afford us with yet another masterpiece of an interaction. Naturally, we celebrate the minutiae of visual finesse to a degree that folks outside the rabbit hole don't relate as intensely to. But what elements of an interface are largely universally experienced? The page speed, legible typography, information honesty, layout stability and scannability, accessible focus st

What will you ship? Craft What will you ship? December 2023 In October, together with Glenn, Henry, and Alasdair, we shipped a new homepage for Vercel . Our north stars for the design were performance, constraint in visual flair, and opportunity for bridging different pages aesthetically. Yet, I wouldn't describe the page as minimal as we made use of different motifs like grid lines and pixelation, but rather an exercise in constraint and tranquil beauty. For instance, if an animation or interaction didn't perform well, felt pompous, or out of rhythm relative to the page, we didn't build it. W

What should we ship?

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