The naked designer: What happens when you can't hide behind craft - Microsoft Design
In an era where AI has made execution and polish nearly free, the designer’s true value no longer lies in craft alone but in having a genuine point of view, exercising judgment, and creating work that meaningfully connects with others.
Matthew Santone on the changing face of design For most of my career, craft was something I hid behind. I don’t mean that cynically. Craft is hard work, and getting great at it takes years. But the presence of that craft did something I didn’t notice until it was gone. It answered the question before anyone could ask it. Does this person know what they’re doing? The pixels were pushed, the type was tight. The artifact spoke so I didn’t have to. Then the cost of all that craft fell. I can describe an interface and watch it appear. I can build an app between two meetings. The execution,…
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