Connecting B2B Products to Revenue - by @ibscribe
I wrote an unconventional post (my stream of consciousness thoughts while reading a Twitter thread) about 6 months ago that sparked a lot of discussion from readers. The following sentence in particular elicited a lot of reactions: “in B2B products, you have to connect to revenue (generation or preservation)”
I wrote an unconventional post (my stream of consciousness thoughts while reading a Twitter thread) about 6 months ago that sparked a lot of discussion from readers. The following sentence in particular elicited a lot of reactions: “in B2B products, you have to connect to revenue (generation or preservation)” The 2 big questions that came up were: Why does product have to connect to revenue? How do you actually show that connection? Yesterday’s audio post answered question #1. Today I’d like to elaborate on question #2. At the highest level, a B2B business can be broken down into 3…
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