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Growth Benchmarks Are (Mostly) Useless — Brian Balfour

brianbalfour.com · 2,264 words · saved by 1 readers

Most growth communities, forums, and email lists will inevitably have that thread that goes: “Hey, what are the benchmarks everyone’s seeing for X?” I constantly find people seeking out benchmarks or pointing to benchmarks, and we’ve all been there -- who doesn’t want some no

Most growth communities, forums, and email lists will inevitably have that thread that goes: “Hey, what are the benchmarks everyone’s seeing for X?” I constantly find people seeking out benchmarks or pointing to benchmarks, and we’ve all been there -- who doesn’t want some normalizing data to understand whether we’re on track or not? The desire is further fueled by many companies releasing “benchmark reports.” I understand why. It makes for sexy content marketing. But there’s one small issue: Growth benchmarks are mostly useless. There is a better way, which I'll outline below. Now, back to be

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