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Spotlighting APAC beauty trends at in-cosmetics Asia | in-cosmetics Connect

connect.in-cosmetics.com · 299 words · saved by 1 readers

Evolving beauty trends and significant product innovations continue to cement the Asia Pacific (APAC) region as a powerhouse in the cosmetics and personal care industry. The birthplace of regional-turned-global movements such as K-Beauty, J-Beauty, and C-Beauty, is anticipated to account for over half (67%) of the global industry’s growth value – which is expected to reach $547 billion (USD) in 2027[1]. Bringing together the cosmetic industry to get under the skin of the most pertinent emerging trends in the sector, in-cosmetics Asia returns to Bangkok from 7-9 November creating priceless opportunities to inspire, learn and do business. One of the leading trends set to be discussed at this year’s event is haircare. Traditionally dwarfed by APAC’s dominant skincare category, the ‘skinification’ of haircare has flourished, with online ‘haircare’ searches exceeding ‘skincare’ and ‘make-up’ in 2022. A recent study by Covalo revealed that 55% of professionals in the region searched for rele

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