SoulCycle changed fitness. Its culture and toxic work environment made growth impossible.

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The boutique fitness phenomenon sold exclusivity with a smile, until a toxic atmosphere and a push for growth brought the whole thing down.

Money How SoulCycle lost its soul The boutique fitness phenomenon sold exclusivity with a smile, until a toxic atmosphere and a push for growth brought the whole thing down. by Alex Abad-Santos Illustrations by Sarah Lawrence for Vox Dec 23, 2020, 1:30 PM UTC SoulCycle’s value proposition was exclusivity, until the atmosphere turned toxic and new owners tried to scale. Alex Abad-Santos is a senior correspondent who explains what society obsesses over, from Marvel and movies to fitness and skin care. He came to Vox in 2014. Prior to that, he worked at The Atlantic. Not long ago, getting into a

SoulCycle changed fitness. Its culture and toxic work environment made growth impossible.

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