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Athleisure, barre and kale: the tyranny of the ideal woman | Women | The Guardian

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How we became suckers for the hard labor of self-optimization. By Jia Tolentino

Illustration: Ari Liloan/The Guardian How we became suckers for the hard labor of self-optimization. By Jia Tolentino Fri 2 Aug 2019 01.00 EDT Last modified on Tue 12 Jul 2022 10.46 EDT Share Prefer the Guardian on Google T he ideal woman has always been generic. I bet you can picture the version of her that runs the show today. She’s of indeterminate age but resolutely youthful presentation. She’s got glossy hair and the clean, shameless expression of a person who believes she was made to be looked at. She is often luxuriating when you see her – on remote beaches, under stars in the desert, a

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