Toys “ЯNT” Us
by John Saward In late June, Toys “R” Us premiered a commercial generated using a text-to-video artificial intelligence model. The ad opens with the exterior of a bicycle shop, sometime in the 1930s. It’s a sunny day but there are almost no shadows anywhere. There is a bicycle standing
In late June, Toys “R” Us premiered a commercial generated using a text-to-video artificial intelligence model. The ad opens with the exterior of a bicycle shop, sometime in the 1930s. It’s a sunny day but there are almost no shadows anywhere. There is a bicycle standing straight up by itself, balanced on two wheels while its seat flickers. A tree is growing in the pavement. All the cars are parked not on the street but on the sidewalk; one of them has a rear windshield Frankensteined onto the front of it. Inside the shop, a smiling man is turning to look at someone; he has an $85 haircut,…
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