Building a Next Generation Live Shopping Experience

As we kick off the YouTube Holiday Stream & Shop, we're bringing you behind the scenes of how we're working to build an organic live shopping experience on YouTube.

As we kick off the YouTube Holiday Stream & Shop, we're bringing you behind the scenes of how we're working to build an organic live shopping experience on YouTube. Nov 15, 2021 [[read-time]] minute read Editor’s note from Neal Mohan, YouTube Chief Product Officer: As the shift to e-commerce continues, video will play an increasingly important role. Consumers want the convenience of researching and reviewing products online at home, but with the trusted guidance of an in-store experience. That’s where YouTube’s creators come in. They’ve committed considerable time and effort into building…

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