World Building – Welcome to Dancoland

You’ve probably heard a familiar piece of career advice: “Everyone works in sales, even if they don’t realize it.” This is good advice. I want to propose an updated version for today: “Everyo…

World Building April 10, 2021 You’ve probably heard a familiar piece of career advice: “Everyone works in sales, even if they don’t realize it.” This is good advice. I want to propose an updated version for today: “Everyone’s job is world-building, even if they don’t realize it.” It is more or less the same idea, but tailored even more for a world of abundant narrative and complex choices. The more complex or valuable is whatever you’re trying to sell, the more important it is for you to build a world around that idea, where other people can walk in, explore, and hang out – without you h

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