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Brand Strategy ≠ Design Strategy ≠ Marketing Strategy

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Three distinct disciplines. Three different timelines. Three types of expertise. Here's what each actually does.

Brand Strategy ≠ Design Strategy ≠ Marketing Strategy Three distinct disciplines. Three different timelines. Three types of expertise. Here's what each actually does. Fatema Raja Jan 19, 2026 2,031 83 310 Share When I was 22, fresh off a design degree and hungry to make my mark, I interviewed at a small branding studio in Mumbai. The founder, a man in his late forties with impressive clients and an even more impressive office, asked me what I wanted to be. “A brand strategist,” I said confidently. He leaned back in his chair, studying me for a moment. Then he asked: “What do you think that mea

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