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Cognitive Load | Caseinterview

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One of the things I’ve paid more attention to in the past several years is cognitive load. Cognitive refers to the brain. Load refers to workload. Cognitive load is how much work your brain has to keep track of and think about at any given time. The reality is that your brain has limits. You can

One of the things I’ve paid more attention to in the past several years is cognitive load. Cognitive refers to the brain. Load refers to workload. Cognitive load is how much work your brain has to keep track of and think about at any given time. The reality is that your brain has limits. You can only pay attention to so many things at the same time. When I work with CEO clients on strategic planning, they often face prioritization decisions. In addition to not having enough personnel or capital to pursue all opportunities available, there is an attention-span limit. Even if the senior…

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