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The Signaling Significance of Super Bowl Ads (or Why Clients Should Still Spend $5 Million)

adweek.com · 851 words · saved by 1 readers

Guest post by Deacon Webster, co-founder and CCO at Walrus.

MINNEAPOLIS, MN - JANUARY 31: The Vince Lombardi Trophy and the New England Patriots helmet and the Philadelphia Eagles helmet on display at the Commissioners Press Conference on January 31, 2018, at the Hilton Minneapolis Grand Ballroom, in Minneapolis, MN. (Photo by Rich Graessle/Icon Sportswire via Getty Images) By Guest --> This is a guest post by Deacon Webster , co-founder and chief creative officer of New York agency Walrus . The Super Bowl is upon us once again, and this year’s cost per spot has hit a new high of $5.05 million. With an estimated viewership of 110.5 million, that&

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