Inside Google Creative Lab: how a small team helps to invent the future — The Brand Identity – Home of the Greatest in Graphic & Brand Design
JG I’m a design generalist. Product design meets brand meets all the small little details that make something be loved by humans – be it motion, sound, storytelling or silly drawings. I’ve always been interested in too many things to focus on only one, and I’ve been lucky enough to have found a gig that values that. KT I’m a graphic designer, but I’m slowly becoming a lot of other things; motion director, product thinker, vibe coder, tinkerer…When you sit next to brilliant strategists, writers, researchers, developers, producers, animators and filmmakers every day, they’re bound to rub off on you. DI I’m also a design generalist. My background is in identity, editorial and visual design. Here, I’ve touched everything from art and motion direction to product vision and brand. Our roles tend to flex with every project, and as naturally curious people, that can be incredibly satisfying. SR I’m a creative director with a background in brand and interactive design. So at Google, I’ve had a