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RBI: A Menu for Success | Ivey Business Review

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The Ivey Business Review is a student publication conceived, designed and managed by Honors Business Administration students at the Ivey Business School. RBI: A Culinary Symphony Restaurant Brands International (RBI) is a multinational corporation that holds “quick-service restaurants” (QSR) such as Tim Hortons, Burger King, Popeyes, and Firehouse Subs, operating approximately 30,000 restaurants in over 100 countries. Together, RBI’s portfolio has generated more than $40 Billion in annual sales. RBI’s success lies in its commitment to growth, driven by leveraging each independent brand’s core values, franchisee relationships, menu diversification, and international scaling. For example, the company aims to grow to 40,000 restaurants by filling gaps in emerging markets such as Brazil and Indonesia. Furthermore, the holding company has substantially grown through M&A activity. Approximately two years ago, in December 2021, RBI set its sights on purchasing a large sandwich chain, leading

RBI: A Menu for Success Products and Consumer Goods Dec 30 Written By Ivey Business Review By: Saanvi Kapoor The Ivey Business Review is a student publication conceived, designed and managed by Honors Business Administration students at the Ivey Business School. RBI: A Culinary Symphony Restaurant Brands International (RBI) is a multinational corporation that holds “quick-service restaurants” (QSR) such as Tim Hortons, Burger King, Popeyes, and Firehouse Subs, operating approximately 30,000 restaurants in over 100 countries. Together, RBI’s portfolio has generated more than $40 Billion in annu

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