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A Conspiracy of Hogs: The McRib as Arbitrage - The Awl

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What the McRib says about us as a society is worse than any conspiracy theoryby Willy StaleyOne of McDonald’s most divisive products, the McRib, made its return last week. For three decades, the sandwich has come in ...

What the McRib says about us as a society is worse than any conspiracy theory by Willy Staley One of McDonald’s most divisive products, the McRib, made its return last week. For three decades, the sandwich has come in and out of existence, popping up in certain regional markets for short promotions, then retreating underground to its porky lair — only to be revived once again for reasons never made entirely clear. Each time it rolls out nationwide, people must again consider this strange and elusive product, whose unique form sets it deep in the Uncanny Valley — and exactly why its…

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