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When to Design for Emergence - by Kasey Klimes

rhizomerd.substack.com · 2,233 words · saved by 1 readers

Market applications on the long-tail of user needs

For years, I’ve heard some variation of the following lament from clients, collaborators, and friends with startups: “There’s so many use cases we could solve for, but every user we talk to wants something different, and we just don’t know which ones to focus on.” or, “We’ve designed for all the common and important user needs and now we’ve hit a ceiling. How do we grow without bloating our product with minor features?” Both statements describe what we can call the long-tail problem. It’s very common—I’ve seen the long-tail problem at tiny two-person startups and at Big Tech corporations…

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