A New Kind of Startup is Coming - Divinations - Every
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Smaller, faster, cheaper, weirder
Smaller, faster, cheaper, weirder Apr 19, 2023 · 7 min readUpdated Jul 10, 2026 1 There’s a famous theory in engineering called Conway’s Law, which explains a lot about why different eras of technology produce different kinds of organizations. The original formulation is: “Any organization that designs a system (defined broadly) will produce a design whose structure is a copy of the organization's communication structure.” For example, if your organization consists of three tight-knit teams that are spread across three geographical locations, your software will probably consist of three…
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