How to buy an AI ‘grassroots’ movement - by Veronica Irwin

Build American AI is touting its list of more than 500,000 supporters. It spent at least half a million dollars on ads to get it

How to buy an AI ‘grassroots’ movement Build American AI is touting its list of more than 500,000 supporters. It spent at least half a million dollars on ads to get it Veronica Irwin Mar 17, 2026 15 Share Credit: Getty/Leesle Build American AI, the policy organization funded by industry-backed super PAC Leading the Future, has been trumpeting the more than 500,000 people it’s signed up as “grassroots” advocates. What it doesn’t mention is that it spent more than half a million dollars on ads to get them. Ads used to harvest signups had racked up somewhere between 10m and 12m views by the begin

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