Economics of Bundling and Unbundling | Matt Rickard
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There are only two ways to make money in business: bundling and unbundling — Jim Barksdale, ex-CEO of Netscape.
There are only two ways to make money in business: bundling and unbundling — Jim Barksdale, ex-CEO of Netscape. There are only three ways to make money in business: bundling, unbundling, and writing about bundling and unbundling — Lenny Rachitsky, author of one of the most popular paid Substack newsletters on product management. Bundling can make everyone better off, creating surplus for both consumers and producers. Take an example of a word editor and a spreadsheet. A writer is willing to pay ("willingness-to-pay") up to $10/month for a word editor but only $2/mo for a spreadsheet…
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