They Studied Dishonesty. Was Their Work a Lie? | The New Yorker

Dan Ariely and Francesca Gino became famous for their research into why we bend the truth. Now they’ve both been accused of fabricating data.

Save this story Save this story The half-bearded behavioral economist Dan Ariely tends to preface discussions of his work—which has inquired into the mechanisms of pain, manipulation, and lies—with a reminder that he comes by both his eccentric facial hair and his academic interests honestly. He tells a version of the story in the introduction to his breezy first book, “Predictably Irrational,” a patchwork of marketing advice and cerebral self-help. One afternoon in Israel, Ariely—an “18-year-old military trainee,” according to the Times —was nearly incinerated. “An explosion of a large magnes

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