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Netflix Switching Behavior Over Time - Antenna Blog

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In the past few months, there’s been much ado about the state of the streaming industry given Netflix’ announcements regarding Q1’22 performance. Antenna analyzed the contributing factors to Netflix’ Q1’22 results (link), and the behavior of their Q1’22 churned subscribers (link). We identified a significant increase in Netflix Cancels, which begs the question: are other SVOD Services benefiting from this Netflix churn?

In the past few months, there’s been much ado about the state of the streaming industry given Netflix’ announcements regarding Q1’22 performance. Antenna analyzed the contributing factors to Netflix’ Q1’22 results (link), and the behavior of their Q1’22 churned subscribers (link). We identified a significant increase in Netflix Cancels, which begs the question: are other SVOD Services benefiting from this Netflix churn? Switching Rates for Netflix Churners by Service Antenna found that every Premium SVOD Service saw an increase in recent Netflix churners who subscribed to their service. In…

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