Netflix Switching Behavior Over Time - Antenna Blog
In the past few months, there’s been much ado about the state of the streaming industry given Netflix’ announcements regarding Q1’22 performance. Antenna analyzed the contributing factors to Netflix’ Q1’22 results (link), and the behavior of their Q1’22 churned subscribers (link). We identified a significant increase in Netflix Cancels, which begs the question: are other SVOD Services benefiting from this Netflix churn?
In the past few months, there’s been much ado about the state of the streaming industry given Netflix’ announcements regarding Q1’22 performance. Antenna analyzed the contributing factors to Netflix’ Q1’22 results (link), and the behavior of their Q1’22 churned subscribers (link). We identified a significant increase in Netflix Cancels, which begs the question: are other SVOD Services benefiting from this Netflix churn? Switching Rates for Netflix Churners by Service Antenna found that every Premium SVOD Service saw an increase in recent Netflix churners who subscribed to their service. In…
saved by
related reading
- State of the Streaming Wars in 2021: It’s Netflix vs HBO Max vs Everyone Else | Observerobserver.com
- Which Streaming Service Has The Most Subscriptions?visualcapitalist.com
- Why Investors Tuned Out Netflixvisualcapitalist.com
- Netflix, Prime, Apple TV: Is there a limit to streaming services?dailysabah.com
- Original, exclusive content in Netflix US catalogue 'exceeds 50% for first time' | News | C21Mediac21media.net
- Why Apple TV+ Is Closer to HBO Than It Is to Netflix, Amazon, or Hulu | Observerobserver.com
- Behind Netflix’s Leaner Movie Mandate: Bigger, Fewer and Betterhollywoodreporter.com
- YouTube to stream free, ad-supported TV showstechcrunch.com
- Churn Rates for Streaming Services: Latest Market Analysischurnkey.co
- Netflix Hit a Subscriber Peak. Here Are 3 Strategies They Might Try to Keep Growing | WSJyoutube.com
- Netflix knows what you like - Digital Innovation and Transformationaiinstitute.hbs.edu
- Netflix Struggles to Hold Its Place in the Streaming Wars | WIREDwired.com