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Quality in cinema. Preliminary analysis

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Movies are experience goods: the consumer perceives their quality only after he watches them. In choosing whether to go to cinema to watch a film, a moviegoer has available a number of observable indicators of film attributes such as: title, genre, rating certificate, cast, director of production, the nomination or winning of film awards and a number of additional quality signals of a more subjective nature, such as quality of service in cinema theatre. In the last twenty years, there has been an evolution of this service and nowadays, for moviegoers, theatres are an essential part of the movie experience. Therefore it’s important to add to the beauty of the film, the ultimate comfort, the latest technology and other services in theatres. The aim of this paper is to identify which factors influence moviegoers to choose a cinema theatre. The authors, in this preliminary analysis, have led a statistical survey, during November 2011, using a questionnaire. Population reference has been st

Quality in cinema. Preliminary analysis Attenzione: i dati modificati non sono ancora stati salvati. Per confermare inserimenti o cancellazioni di voci è necessario confermare con il tasto SALVA/INSERISCI in fondo alla pagina IRIS Movies are experience goods: the consumer perceives their quality only after he watches them. In choosing whether to go to cinema to watch a film, a moviegoer has available a number of observable indicators of film attributes such as: title, genre, rating certificate, cast, director of production, the nomination or winning of film awards and a number of additional qu

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