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Founders: #178 Jony Ive: The Genius Behind Apple's Greatest Products

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What I learned from reading Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney. ---- [4:43] Mike Ive influence on his son’s talent was purely nurturing. They were constantly keeping up a conversation about made-objects and hw they could be made better. [6:39] I came to realize that what was really important was the care that was put into it. What I really despise is when I sense some carelessness in a product. [9:24] Take big chances. Pursue a passion. Respect the work. [11:47] His designs were incredibly simple and elegant. They were usually rather surprising but made complete sense once you saw them. You wondered why we had never seen such a product like that before. [15:52] Grind it out. You can make something look like magic by going further than most reasonable people would go. [17:34] The more I learned about this cheeky, almost rebellious company (Apple) the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had a reason for being that wasn’t just about making money. [24:06] He was completely interested in humanizing technology. What something should be

[00:00:00] I just wanted a soundbite, but he launched into a passionate 20-minute soliloquy about his latest work. I could barely get a word in edgewise. He couldn't help himself. Design is his passion. This one was really hard, he said. He began telling me how keeping things simple was the overall design philosophy for the machine. We wanted to get rid of anything other than what was absolutely essential. But you don't see that effort. [00:00:30] We kept going back to the beginning again and again. Do we need that part? Can we get it to perform the function of the other four parts? It…

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