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3 Ways ‘Jobs-To-Be-Done’ Improves Application Development | by Dave Leggett | The Collective Originals | Medium

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The jobs-to-be-done (JTBD) theory of innovation isn’t new, but the framework has many lasting benefits for software development organizations. While JTBD is mostly associated with customer research efforts, there are methods of using it that can greatly improve conceiving, producing and delivering innovative products within the development process. This article is written for product managers, owners and designers to help generate ideas of how to use JTBD concepts to improve your research, process and product. The JTBD theory is largely attributed to Harvard Professor of Economics Clayton Christiansen, though more development of practices and thought leadership has come from Tony Ulwick (founder of Strategyn, a consultancy), Alan Klement (author of “When Coffee & Kale Compete”), and others. While there are differences in the approach each proponent recommends, the theory is unanimously focused on discovering the underlying motivations that customers have when they invest into products

7 min read Sep 10, 2021 -- Press enter or click to view image in full size The jobs-to-be-done (JTBD) theory of innovation isn’t new, but the framework has many lasting benefits for software development organizations. While JTBD is mostly associated with customer research efforts, there are methods of using it that can greatly improve conceiving, producing and delivering innovative products within the development process. This article is written for product managers, owners and designers to help generate ideas of how to use JTBD concepts to improve your research, process and product.…

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