Approaching Creators & Capitalism [2/2] - by Emily Herrera
substack.com · 1,077 words · saved by 1 readers
The ABCs: Audiences Becoming Consumers.
I’m a venture capitalist. My job is to find new, undersaturated talent markets and to invest in those before they even know they are venture-scalable. Content and Creators are what I’m betting on. They are my two loves. Over the last five years, I’ve been watching billions of dollars being thrown to what can only be described as the “creator economy” and it’s clear that most of those bills were set on fire. I don’t want to blame anyone for that - since “Creator” is something so misunderstood that we can’t even decide on its definition or who is/isn’t one. Creator is a $200B industry.…
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