Shopify and the Hard Thing About Easy Things

The downside of being a Shopify-armed rebel

Welcome to the 367 newly Not Boring people who have joined us since last Monday! If you’re reading this but haven’t subscribed, join 9,257 smart, curious folks by subscribing here! 🎧 If you’d rather start your week with me in your ears: Shopify (Audio) Hi friends 👋, Happy Monday! Today, we’re talking about something that I’ve been curious about for a while: if ecommerce is blowing up, why are there so few big DTC exits? Let’s get to it. “Amazon is building an empire, and Shopify is trying to arm the rebels. So maybe some of our customers might compete with Amazon, at some point, but…

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