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AI is Creating Peak Software, Media is the Best Analogy

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Let’s start with the basics. Software and the cost of creating software are dropping massively, as tools like Cursor and Claude Code proliferate. What used to cost thousands of dollars in tokens now costs mere cents, as generative AI is making coding much cheaper and faster. That is an obvious statement. But so what? I think today, I want to propose my theory on how I see the broader software ecosystem will be impacted by the influx of new supply from coding agents. Welcome to the Software disruption flood. We have a very recent case study at hand to consider how software will be impacted. Today, I want to compare the rise of coding agents to the rise of YouTube and the destruction of linear media. I think it is the single best frame to view how software will change from here. So let’s set the scene. Once upon a time, there was a paradigm of content in which for a single subscription, you could consume 1000s of channels of content in a bundle via TV. The anchor of this bundle was Live

AI is Creating Peak Software, Media is the Best Analogy Doug O'Laughlin Jul 10, 2025 ∙ Paid 105 13 7 Share Let’s start with the basics. Software and the cost of creating software are dropping massively, as tools like Cursor and Claude Code proliferate. What used to cost thousands of dollars in tokens now costs mere cents, as generative AI is making coding much cheaper and faster. That is an obvious statement. But so what? I think today, I want to propose my theory on how I see the broader software ecosystem will be impacted by the influx of new supply from coding agents. Welcome to the Softwar

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