The Media Equation
The Media Equation is a general communication theory that claims people tend to assign human characteristics to computers and other media, and treat them as if they were real social actors. The effects of this phenomenon on people experiencing these media are often profound, leading them to behave and to respond to these experiences in unexpected ways, most of which they are completely unaware of.
The Media Equation - Wikipedia Jump to content From Wikipedia, the free encyclopedia Communication theory This article has multiple issues. Please help improve it or discuss these issues on the talk page . ( Learn how and when to remove these messages ) This article may contain original research . Please improve it by verifying the claims made and adding inline citations . Statements consisting only of original research should be removed. ( January 2012 ) ( Learn how and when to remove this message ) This article may need to be rewritten to comply with Wikipedia's quality standards . Relevant
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