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How much money it takes to be 'rich' in the Bay Area

sfchronicle.com · 901 words · saved by 2 readers

Are you rich? You might not be in the Bay Area, but it’s possible you would be if you lived somewhere else. See how your income stacks up.

How much would you need to earn a year to be rich? By one metric, you need a lot more if you live in the Bay Area than elsewhere in the U.S. Using survey and U.S. census data, the Chronicle estimates that San Francisco metropolitan area residents would consider a household that makes over $780,000 per year to be “rich.” That number is based partially on a survey conducted in 2025 by personal finance website Bankrate, which found that Americans said they would need to make about $420,000 per year to feel rich or “achieve financial freedom.” That income would place a household in the top…

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