Why People Fail to Make Important Choices

As founders, we are constantly faced with choices—where to focus, who to hire, and what direction to pursue. And there are few things worse for a company than a founder who is blocked in making decisions. Yet making important decisions can be hard. When faced with a choice that might have an existential impact on the business, it's easy to drag our feet and avoid the decision instead of committing to a path and following through. This was the case in the first company I built, Hacker Paradise, a travel community for digital nomads. My cofounder and I took nearly two years to decide whether to treat it as a side project or a business we were trying to grow. We tried to make the business financially sustainable, but also shied away from changing it in more substantial ways that might have made it more lucrative (but less fun to run). We worked harder on it than a side project would have warranted, yet focused less on revenue and growth than we would have if we were treating it as a busin

Why People Fail to Make Important Choices *]:block [&>*]:mt-2 [&>*]:pt-2 mt-4" > Home Newsletter Columnists Columns Podcast Products Events Guides Consulting *]:block space-y-2"> Sign in *]:block space-y-2 py-2 my-2 border-y border-dashed border-homeborder" > Search About us Careers Advertise with us The team FAQ Help center Via Lucas Crespo. By Casey Rosengren No Small Plans I'm a founder, writer, and executive coach based in NYC. To find out more about coaching or sign up for my biweekly newsletter, visit: nosmallplans.io No Small Plans Why People Fail to Make Important C hoices Decision-mak

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