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Lendio’s >50:1 pipe to spend LinkedIn Ads strategy

demandcollective.substack.com · 853 words · saved by 1 readers

a simple play you can steal today from Jake Newby, Growth Mktg @ Lendio

If you run paid ads and have a sales team, you’ll love this play. It’s my favorite flavor of demand gen play… it drives crazy results but it’s super simple and straightforward. Jake Newby, Growth Mktg @ Lendio, is: Recording videos featuring his AEs. Running those videos ads to very specific target account lists with matching pain point <> company use case messaging. And it’s massively out-performing all their other ads. One $4k campaign booked 5 demos in 2 weeks (for $100k - $4.5M ACV 😱). Let’s dive in. This content is only possible because of our amazing sponsors. 5 wonderful tools…

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