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Turning LinkedIn Into an Acquisition Channel with Letterdrop | Letterdrop

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LinkedIn has 800 million active users. Most budget-holding decision-makers are also on the platform to recruit and hire. The LinkedIn feed is a great place to intercept them. If you sell to Sales, Marketing, or HR leaders, the answer is a resounding yes. If you sell to CTOs, CIOs, CSOs, or other technology teams, the answer is still probably yes. If you sell to old-school industries where the average buyer is over 50 and not very online, you need to consider another channel. Do your homework on your ICP, go talk to them, and see if they spend time on LinkedIn. ‎A new wave of SaaS companies like Gong, Apollo, Lavendar, Clari, and HockeyStack know how to make LinkedIn their primary pipeline driver. ‎Don't believe me? Go follow some of the people above and see for yourself. You will start seeing them everywhere and learn about their companies whether you like it or not. When we get on sales calls, prospects mention how we surround them on LinkedIn, and how it influences their decision to

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