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Co-founder shares uncomfortable realisation after first US visit: ‘America owns the suit’ | Trending

hindustantimes.com · 744 words · saved by 1 readers

Confidence can feel loud when you are used to silence. That was the thought a co-founder carried back after his first visit to the United States, where he felt struck not by what was built, but by how openly it was shown and celebrated. In a post shared on X (formerly Twitter), co-founder of ad agency Bombay Locale, Anupam Sidhant, reflected on the contrast he noticed during his visit. “I recently went to the US for the first time, and came back with an uncomfortable thought: Most of us are taught to build quietly. Americans are taught to build loudly,” the caption of the post reads. According to the post, for the first few days, Sidhant experienced the usual first-time wonder. “I stared at the roads, the buildings, the waymos, and the sunsets. The spectacle works. It’s designed to. That’s the opening act,” the post adds. Once the novelty faded, a deeper pattern became clear. Beneath the infrastructure and strong branding, he noticed a powerful system of storytelling. “Beneath the infr

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