What I Learned From Marketing My Work

Sent to the world with HEY

A few days ago, I blogged about making my chess books free. What started as an innocent post quickly became an epic journey to the top 10 of Hacker News. This whole process was very surprising to me, both in the moment and even still now. I began by drafting an email saying "hello folks, the books are free pdfs now." Then I thought, why not post to HN and see what happens? A new page lurker immediately upvoted. Oh. Accidentally aboard the dopamine train, I rewrote my email as a call to action. I sent it off to blog subscribers. If I'm already asking some people to do this, why not go…

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• Scott Sunarto

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