Make Big Money Mistakes Early - Nat Eliason's Newsletter
blog.nateliason.com · 856 words · saved by 2 readers
It's just a cafe, how hard can it be?
The best money I ever lost was building our cafe. In 2018, my wife and I decided we wanted to open a tea cafe in Austin. In 2019 we found and leased a space and commenced our renovations. After a year of planning, permitting, demo-ing, installing, and fussing, we finally opened our doors in January 2020, and then had to close them 2 months later. If there was a “worst kind of business you could start going into COVID” list, a sit-in tea cafe would be up there. Maybe behind massage parlors and kissing booths, but it’d be up there nonetheless. We debated trying to figure out to-go orders or…
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