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Empathy Map – Why and How to Use It | Interaction Design Foundation (IxDF)

interaction-design.org · 1,722 words · saved by 1 readers

An Empathy Map allows us to sum up our learning from engagements with people in the field of design research.

Here’s an interesting fact you may—or may not—know: users are more likely to choose, buy, and use products that meet their needs than products that just meet their wants. And an Empathy map will help you understand your user’s needs while you develop a deeper understanding of the persons you’re designing for. There are many techniques you can use to create this kind of understanding. An Empathy Map is just one tool that can help you empathize , synthesize your observations from the research phase, and draw out useful insights about your user’s needs. An Empathy Map lets us sum up our learning

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