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How to Find the Ideal Product Positioning with Perceptual Mapping — Ant Murphy

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Perceptual Mapping is perhaps one of my favourite competitive analysis and Product Positioning tools. I wrote a guest blog on Product Positioning for LogRocket you can learn more about it here. But to summarise for the purposes of this article, I define product positioning as defining where your product fits in the market relative to its competitors as it is perceived by your customers. Product positioning is the act of defining where your product fits in the market relative to its competitors as it is perceived by your customers. There are a few key things in that definition. “where your product fits in the market”: means that we are looking at its position in the market, where it fits — what it is and what it is not. “relative to its competitors”: meaning that it is key to understand your competitors and how your product compares to them. “perceived by your customers”: positioning is about how products and services are perceived by the market and your customers — this last one is par

How to Find the Ideal Product Positioning with Perceptual Mapping Product Strategy Product Discovery Dec 12 Written By Ant Murphy Perceptual Mapping is perhaps one of my favourite competitive analysis and Product Positioning tools. I wrote a guest blog on Product Positioning for LogRocket you can learn more about it here . Embed Block Enter a valid embed URL or code. But to summarise for the purposes of this article, I define product positioning as defining where your product fits in the market relative to its competitors as it is perceived by your customers. Product positioning is the act of

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