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The Facebook of ecommerce — Benedict Evans

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Everything bad and complicated that the internet did to media is going to happen to retail. As, just as Facebook shapes so much of what we read online, what channels will shape and reshape what we buy?

The Facebook of ecommerce As we all know, the internet changed how we chose what to read. It removed the old bundles and aggregation systems and created new ones, and those new systems result in different things being read in different amounts and from different kinds of publishers. It seems to me that much of this is going to happen to retail. The current bundles and aggregation models will be split up and people will choose in new ways, and that will remake at least some brands in the same ways that publishers have been remade. Once everything is online, ’How do you get people to look at you

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