The death of the newsfeed — Benedict Evans
What do we do now that there’s more in the newsfeed than we can possibly read? Can the algorithmic sample ever actually work, or do we swing back to 1:1 messaging? How do Stories rebundle that? And what happens to all the traffic that the newsfeed provides?
The death of the newsfeed When people get married, they are often quite sure that they will have a small, quiet wedding. None of these massive, extravagant parties with hundreds of people for us! We’ll just invite close family and friends. Then, you make a list of ‘close family and friends’… and realise why people have 100 or 200 people at a wedding. You know a lot more people than you think. I was reminded of this recently by the fact that, according to Facebook, its average user is eligible to see at least 1,500 items per day in their newsfeed. Rather like the wedding with 200 people, this s
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