The Future of Prototyping Is Now Live

Between rapid prototyping and piloting there is a third way.

Harvard Business Review Logo March 17, 2014 Those tasked with developing new products and experiences have long valued prototyping as a way to fuel creativity, explore options, and test assumptions. By making concepts real, we can more intimately understand the underlying mechanics and make informed judgments. There are two main ways that organizations prototype new products and services: rapid prototyping and piloting. However, we’ve discovered the need for an approach that falls somewhere between the two—to explore the customer value proposition and market appeal of a concept in the more…

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• Kei Iwashita

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