What They Copied - PRNDL by Jordan Golson
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Jony Ive built the iPhone. The car industry copied the screen. The Ferrari Luce is Ive trying to teach them again.
What They Copied Jony Ive built the iPhone. The car industry copied the screen. The Ferrari Luce is Ive trying to teach them again. Jordan Golson Feb 09, 2026 88 10 16 Share Photos courtesy Ferrari / LoveFrom Jony Ive created the iPhone to be the everything device. It’s a camera and a text messenger and a game console and a movie player and a web browser and a thousand other things, and it has a touchscreen because it has to — because a physical keyboard can’t be a shutter button, and a number pad can’t be a search bar. The touchscreen was the solution to a specific problem: how do you build o
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