flâneur

Consumer+ is eating the (enterprise) world.

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The lines between B2C and B2B are blurring.

The lines between B2C and B2B are blurring. What used to be parallel universes—gamers and suits, viral growth and sales decks, instant adoption and procurement cycles—are now merging into a single reality. 90s gamers have become enterprise decision-makers, Gen-Z think of themselves as businesses, and AI is eliminating traditional gaps. For the first time, consumer and enterprise adoption curves—that used to be years apart—are converging. I call this consumerization of the world “Consumer Plus”, giving birth to a new category of hybrid companies that are turning B2C love into B2B gold at…

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