Frame analysis - Wikipedia
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Frame analysis - Wikipedia Jump to content From Wikipedia, the free encyclopedia Multi-disciplinary social science research method For frame analysis in digital videos, see Video content analysis . Frame analysis (also called framing analysis ) is a multi-disciplinary social science research method used to analyze how people understand situations and activities. Frame analysis looks at images, stereotypes, metaphors, actors, messages, and more. It examines how important these factors are and how and why they are chosen. [ 1 ] The concept is generally attributed to the work of Erving Goffman an
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