The new standards for mobile app retention - The Signal

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You've built what you think is a great mobile app, but do people agree? App retention is the best measure of how valuable your customers find your product.

Twitter LinkedIn Copy article link to clipboard Sometimes referred to as survival analysis, retention analysis runs alongside your new-user acquisition metric to determine the percentage of user growth that turns into a recurring and profitable customer base. Why is retention analysis important? When you first get started, user acquisition metrics are exciting, straightforward, and appear to be top-of-mind for everyone from executives to investors. However, focusing too much on new user growth without insight into why your customers decide to stick around can waste valuable acquisition resourc

The new standards for mobile app retention - The Signal

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