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How to Give Better Gifts—Based on Science | TIME

time.com · 1,465 words · saved by 1 readers

Embrace the sentimental, opt for experiences over things, and don't overdo the personalization

I like to think I’m an excellent gift giver—but I’ve occasionally detoured into questionable territory. I once wrapped up a 25-inch cardboard cut-out of my smiling face. The recipient—a family member who wished they saw more of me—loved it (despite the strange looks from everyone else). My other greatest hits have been less controversial: Jeni’s ice cream shipped to a friend across the country; punny T-shirts; a rare plant from the Netherlands; dog toys that were ripped open well before their intended reveal. They’re all the result of months of agony. Somewhere around Labor Day every year, I e

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